In a not-so-shocking twist, the Taylor Swift movie beat out Killers of the Flower Moon in the theaters. One is about the behind-the-scenes of Swift’s latest tour and the other is about how Indians were treated poorly by white people.

The final numbers on Swift’s budget hasn’t been released yet, but I imagine it’s not anywhere close to Martin Scorsese’s $200 million-dollar, 3-hour flop, which only brought in about $120 million dollars. Doing some quick math, that means the movie lost AT LEAST $140 million dollars, and that’s not including the marketing costs.

The only saving grace for this movie is that Apple+ bought the rights to host the movie, which may have dipped into its profits. I’m very cheap, and I’d buy a streaming service instead of going to the theaters since a month of it costs less than 2 tickets to the theater.

Swift’s movie, on the other hand, doesn’t really need much in marketing. Much like The Sound of Freedom, her movie has a strong build-in audience that would essentially promote the movie themselves online. Even if the movie makes no money at all, Swift will still make a lot from the tour and her music sales, so the tour is just an extra thing for the fans.

Whatever the final numbers may be, Swift will be a winner on this, and Scorsese will only make a tiny splash.

World War Joe